By Dan Plumley

19th Mar, 2022 | 5:10pm

Dr Dan: Everton-Cazoo parting ways down to possibility of relegation

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Everton and Cazoo deciding to end their sponsorship deal at the end of the season was down to the club’s Premier League performances.

That’s according to Dr Dan Plumley who claims that they would not want to pay top-flight money to a side playing in the second division.

The Athletic reported recently that the contract will be terminated at the end of the season.

However, it is understood to be completely unrelated to the club’s connection to Russia and Alisher Usmanov.

Discussing this with Goodison News, the Sheffield Hallam University expert said, “Absolutely they are [looking for more money]. Clubs are always looking for more money, I’m not saying that in a flippant way.

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“You’re always looking to raise the commercial value with what you’re trying to do.

“If that deal was £10million then Everton will be looking for something at least on parity with that if not a little bit more.

“You have to look at on-pitch performances so the risk comes into it as well. Depending on how long that deal is signed for, it becomes of lower value if Everton are in the Championship.

“Cazoo will not pay Premier League money if they feel that the club are at risk of dropping into the Championship.

“I’m not saying that the conversation took place, but I’ll be surprised if it didn’t.

“Given that the deal is coming to an end I feel they may think that it’s the right time to exit.

The Toffees are believed to be actively seeking a new sponsor to replace Cazoo.

They have an arrangement with fellow Premier League side Aston Villa as well.

In other Everton news, Manchester United boss Ralf Rangnick has apologised to Everton with regard to his comments about them due to what’s been going on at Chelsea.

Be sure to follow Goodison News on Facebook and Twitter for 24/7 updates on Everton and more exclusive interviews with Kevin Campbell.