By Dan Plumley

14th Jul, 2022 | 1:33pm

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Everton are on a level playing field as Newcastle so they cannot expect to be valued and sold higher than the Magpies amid their current takeover saga.

That’s according to Dr Dan Plumley who claims that £500million is completely out of the picture and the Toffees owner Farhad Moshiri cannot seriously be valuing the club that high.

Reports have suggested that £380million is the figure Peter Kenyon’s consortium were looking to buy the club for.

While that appears to be more realistic, there’s a very good chance that the club is sold for less than what the Public Investment Fund took over Newcastle in the 2021/22 season.

Given Everton’s financial situation and their performances in the Premier League, their valuation is going to take a major hit.

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Speaking about this situation exclusively to Goodison News, the Sheffield Hallam University expert said, “£380million is more realistic, but still high, in my opinion.

“A more realistic benchmark for Everton is between £250million and £300million and that’s still on the higher side, keeping in mind all the losses over the past few years.

“If you look at Newcastle as the last big sale of an English Premier League club, apart from Chelsea, who are on a different planet, theirs was around £305million.

“With that, you buy the club, the stadium and the club’s in better financial health.

“With Everton, you’ll be buying Goodison Park and something will need to be done with that. You’ve got the new stadium and the financing costs and what’s happened last season.

“One can ask ‘Where is the extra 80million for Everton?’ I personally can’t see it.”

With Kenyon’s consortium now looking unlikely to purchase the club, Moshiri has received four more approaches from other bidders.

It’s understood that Moshiri could be forced to cut his losses as it’s unlikely he will be able to find bidders who can shell out a fee in the region of £1billion.