
Finance Guru: Ruthless 777 could be back in the mix for Everton investment, Newcastle United links emerge
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...
Dan Plumley believes that 777 could be back in the mix for fresh Everton investment after the news that MSP Sports Capital became unlikely at Goodison Park.
The finance expert admitted that American companies can be quite “ruthless” as they are out to make money, so they will not wait around forever with Newcastle also said to be in the mix.
So much is said to be up in the air under Farhad Moshiri at the club that it has become a real risk factor to get investment into the club and used wisely.

“Potentially, but again, I’ve seen something that they may be looking at Newcastle now,” he exclusively told Goodison News.
“With these types of companies and we look at how they operate, we’ve spoken about American investment models and private equity, they’re in it to make money in the long run, so they’re quite ruthless and cut-throat how they go about business.
“They’re not going to stick around forever and keep waiting on a club, so that is the danger for Everton, if MSP Sports Capital has fallen through, does that put 777 back in the mix? Yes, likely, but also they will be looking elsewhere.
“That is the risk, that in all of this going on, you lose them as well and you’re looking for another form of investment. Again, there is so much up in the air at Everton that it becomes a real risk factor to get the investment in.”

It was reported on 19 March by The Athletic that the US investors were “considering a move for Everton” to add to their new multi-club model.
With MSP Sports Capital now looking unlikely, Moshiri will probably be scratching his head with answers needed before moving ahead with so many of his projects, not to mention the new stadium.
This is certainly one to watch.