New £5billion-plus deal hands 777 Partners with motivation to complete Everton takeover
777 Partners could be motivated to complete their takeover of Everton partially because of the 67 per cent rise in Premier League broadcast deals, according to the Liverpool Echo.
The newspaper reported on its website (24 October) that the increase in live games from 200 to 270 a season, will see the current £5billion domestic rights package in the Premier League become “significantly more valuable” between 2025 and 2029.
Currently, every Premier League club including Everton receive £31.8 million annually from domestic TV rights and a further £1.2million when shown on a live broadcast, as well as further funding from international rights deals. These packages are incredibly enticing to 777 Partners.
One of the American Investment firm’s other clubs Genoa are seeing its TV funding reduced as the Serie A clubs have met to agree on a final broadcast offer of £782,613,473, a fall of nine per cent from the Serie A broadcast deal agreed upon a decade ago.
The huge financial riches of the Premier League in comparison to every other league in the world is part of the reason that 777 Partners are so eager “to get a slice of the action,” having agreed a deal to acquire Farhad Moshiri’s 94.1 per cent stake in Everton.
Currently, the financial landscape of the Premier League is so much greater than any other league in the world and that has led to owners around the globe looking for avenues to find a cut of what is the biggest footballing division on the planet.
The only issue with that is that there will be potential owners who don’t have their club’s best interests at heart and are instead looking to make a huge amount of money in a very short time and the Toffees have to be sure that 777 Partners aren’t just praying on a club in desperate need of investment.
For the American firm to benefit from the deal, they have to ensure that Everton are still a Premier League side, if and when their takeover is approved, as the broadcasting deal for Championship and EFL sides is nowhere near as large as in the top-flight.
With a 67 per cent increase on the horizon in the coming years, 777 will be hoping to profit from their ownership from the Toffees and it is hard to view this takeover as being in the best interests of anyone other than the Miami-based company.
In other Everton news, the Toffees could be forced to sell Amadou Onana amid interest from Newcastle United