Everton new stadium naming rights update shared in newspaper, plus 75% commercial boost
Seventy-five per cent of the hospitality packages have already been reserved at the new Everton stadium, while hotels and restaurants are already planning their developments in the vicinity, according to the Sunday Mirror.
Journalist Andy Dunn has claimed in the paper’s print edition [26 November, pg 61] that whoever owns the club when the new Bramley-Moore Dock Stadium is built will be inheriting a home with huge commercial value.
He also claimed that there should be little trouble securing stadium naming rights with competition close in the bid to have their name on the brand-new stadium.
An incentive to buy despite the current climate
Questions have been asked in recent weeks as to why any potential buyer, including 777 Partners, would want to take on the ongoing issues surrounding Everton given the trouble they’ve found themselves in off the pitch, but the new stadium is certainly an incentive.
The commercial value associated with the new build will be exemplified not only through matchday income but also by the surrounding area, which is set to see a boost from the construction as restaurants and businesses are already lining up the opportunity.
It will serve as a financial boost to Everton as well as the prospective owners, and an incentive that if they can take over and pay off the debts, there should be some long-term returns commercially and financially that help to recuperate that spend.
While questions remain over the current takeover bid, there is unlikely to be a shortage of suitors, particularly given the value on the cards with the development of the Bramley-Moore Dock stadium.
In other Everton news, Pep Guardiola shared what Man City lawyers said about Everton’s situation.