Premier League chiefs impressed after what Everton did for supporters this summer
Everton have gained acclaim for something that happened off the pitch this summer.
The Friedkin Group took Everton to the United States for their pre-season preparations, where they faced off against the likes of Bournemouth, Manchester United and West Ham.
While the results did not matter for David Moyes, the impact that those matches have had for the Hill Dickinson Stadium outfit, may be extremely worthwhile.
Everton’s attempts to crack the USA leave the Premier League stunned
Everton participated in the Premier League Summer Series, in an attempt to expand their presence in the American market.
A report from the Liverpool Echo on 4 October claims that Premier League chiefs were impressed by the Blues’ commitment to making memories for supporters across the pond.
It states that events such as a boat trip with Seamus Coleman, Leighton Baines and Alan Irvine on Lake Michigan helped fans connect with the club.
Everton also linked up with UFC star Alex Pereira, which could help their reach, as he is a huge superstar in his sport.
Friedkin Group need to continue to plug away at America
Football is forever expanding its influence in America, with the World Cup set to be held there in 2026, and the Blues can increase their foothold on the market
If the Friedkins can manage to do that, it could come with increased exposure and therefore expanded revenues, which should ultimately benefit Moyes and Co on the pitch.
- A survey from Men In Blazers, referenced in the Echo article, found that the Toffees have 8 per cent of the market share in the States.
- Liverpool and Arsenal lead the way with 18 per cent of the supporter base in one of the world’s most influential countries
- Everton can surely expand their following with TFG in charge
The Blues already have an established network of American supporters groups, but surely TFG can harness that and make it even bigger.
If they play their cards right, they could make the Merseysiders one of the biggest teams in their homeland, and bring all the benefits that come with it.
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