Everton strike agreement with billion-pound company, changes to be prominent at Hill Dickinson
Everton have confirmed an agreement has been struck with Strauss, with changes to be prominent at Hill Dickinson Stadium.
The Friedkin Group have made many smart business decisions since officially taking over Everton just over one year ago.
Not helped by financial constraints put in place by the Premier League, TFG have done what they can to ensure Everton are on firm footing to compete.
The Friedkins have plenty to keep them busy at Everton, and it seems the Americans have now pulled off another masterstroke off the field.
Everton share details of new agreement with Strauss
Everton announced via their official website on Monday that a multi-year commercial partnership has been struck with Strauss.
Strauss are described as an “internationally-renowned German workwear brand” and will join as Everton’s first-ever ‘official workwear partner’.
Everton go into more detail about the agreement, adding that Strauss – who have annual global sales exceeding one billion Euros – will receive prominent visibility around Hill Dickinson Stadium.
This includes exposure on the LEF perimeter boards around the ground, on the big screens, plus on the club’s social media channels.
Mark Rollings, Chief Partnerships Officer at Everton, told the club’s website: “Strauss is a globally-recognised leader in performance workwear, and we are proud to welcome such a prestigious and creative brand as our first official workwear partner.
“Their commitment to quality, innovation and international reach aligns perfectly with Everton as a global platform for brands and our passionate worldwide fanbase.
“This partnership brings a respected brand into a new commercial category for the Club and strengthens our expanding portfolio of world-class partners.“
The agreement with Strauss is the latest in a long line at Hill Dickinson Stadium this year.
Everton’s expanding global commercial roster in full
The most prominent agreement struck was with Hill Dickinson over the naming rights for the new ground.
The Toffees have also reached deals with Pepsi, Budweiser, Castore, Aramark, Seat Unique and Christopher Ward.
Many will roll their eyes at terms such as “official workwear partner”, but all that matters is that it brings money into the club that wasn’t there before.
Hill Dickinson Stadium is an award-winning venue and it now has some global names to further its credibility.
There is still room for plenty more other big brands to come on board, no doubt, which can only be a positive for Everton.
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