Everton fast-tracked to silverware as advanced talks underway for record deals
Everton are close to securing a new marquee sponsor as major brands queue up to pay record fees with the club.
According to the I Paper, Everton are “close” to finding a replacement for their current sponsor, Stake (an online casino).
It is hopes these record sponsorship deals will help fast-track the club on its way to winning major trophies.
This follows new Premier League legislation banning gambling companies from front-of-shirt sponsorships, leaving many top-flight sides scrambling for alternatives.
But off the back of Everton‘s move to the “transformative” Hill Dickinson Stadium, the vision for The Friedkin Group is clear: every penny banked through new sponsors will be invested back into the club, including transfers.
The report adds that with the decision to create a family of founding partners for the stadium, including companies like Pepsi and Budweiser partnering with David Moyes‘ team, has paid off. Plus, a tie in with another “multi-billion” pound firm is to be announced “within weeks”.
Days after their disappointing 1-0 loss at home to Manchester United, Everton appear to be nearing some more positive news off the pitch.
The Friedkin Group paves way for ‘transformative’ changes at Everton
Everton’s chief partnerships officer, Mark Rollings, has spoken about how their new stadium has been a game-changer.
While Goodison Park was their beloved home for more than a century, Hill Dickinson Stadium has the potential to take Everton into the stratosphere.
He told the I Paper: “You talk about the transformation of the football club, we’re seeing it with the brands that are taking conversations with us.
“I can’t overplay the significance of the Friedkins. What they’ve brought is clear strategic direction, vision, alignment, clarity and they’ve given us stability.
“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.
“Our opportunity isn’t just Everton and the stadium, it’s also to be part of this massively connected, hugely impressive ownership group.
“It [the stadium] was a chance for us to reset what we stood for as a football club, a brand platform, reset commercially, reset the fees and investment we could command.”
The report adds that in addition to hosting England rugby union and Lionesses games, there are ambitions to bring a major European club final – most likely the Europa or Conference League – to the venue.
Everton are said to want a training ground sponsor and the club’s owners are encouraging the Merseyside outfit to also tap into markets in the Middle East, Oceania and Asia-Pacific regions.
‘Revenue is king’ for Everton amid European push
Everton sit ninth in the Premier League following their defeat to United on Monday, but are just three points behind seventh-placed Brentford, who are primed to qualify for next season’s Conference League.
Everton would love to return to European football for the first time since 2018 but to do that, they need a strong end to the season.
The Toffees spent around £100million on transfers last summer but only recruited Tyrique George on loan from Chelsea in the winter window, in addition to losing Manchester City loanee Jack Grealish to injury.
While these sponsorship deals won’t help Everton in their bid for European football this term, the report correctly points out that “revenue is king” for ambitious clubs.
New financial fair play rules come into effect next season. That will allow clubs to spend up to 85 per cent of their revenue on squad costs, which encompasses transfers, wages, and agent fees.
Ergo, the more sponsors and revenue, the better for Everton. Who knows, this could fast-track them to winning some silverware sooner than expected.
For more in-depth analysis on Everton, visit Football Insider.