Adam Crafton questions doubt behind future commercials deals at Everton
Everton have had a crazy week with four of their sponsors turning to dust at Goodison Park and the club.
The Athletic reported on Friday that an annual shortfall of almost £30million is on the cards with deals ending with Cazoo, MegaFon, USM and Yota Suspensions.
Adam Crafton has now also questioned if big companies are going to agree to similar deals with the current threat of relegation.
The Athletic journalist took to his personal Twitter account to share his major worries for the Toffees in the immediate future.
“And which companies are going to agree big deals with Everton at a time the club’s position in Premier League is uncertain,” he wrote.
Doubt.
Crafton is right to question all of this, with big doubts surrounding any future commercial deals right around the corner.
Everton could kick off at Spurs on Monday evening in the bottom three, and although there is a confidence that they won’t finish there, that isn’t how companies see it.
The Cazoo deal was said to be worth up to £10million each season, and no company would be willing to pay that for a club playing Championship football.
Frank Lampard has to turn things around on the pitch, which he has done slowly, and results are now becoming an essential with nearly only 10 games to go.
Football is played on the pitch, but Farhad Moshiri will know more than most that it is a business too, and we can’t afford to lose this level of commitment all at once.
Fingers crossed this all works out.
In other Everton news, Stan Collymore unloads after what he was watching in the Toffees clash against Boreham Wood
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