Simon Jordan slaughters Everton owner Farhad Moshiri, ‘case study’ on poor ownership
Simon Jordan has once again taken aim at Everton owner Farhad Moshiri and labelled his tenure as a ‘case study for what you shouldn’t do’ as an owner.
The Toffees currently sit in 17th place in the Premier League table, four points above the relegation zone with eight games to play of the season having sacked Rafa Benitez and appointed Frank Lampard mid-season.
But Jordan, speaking on his One 2 One series for talkSPORT, says the Iranian billionaire has shown signs of ‘insanity’ with his decision making because he keeps doing the same wrong things.
“Look, it’s really easy to look from the outside and tell you what Everton have done wrong, and tell you why it could be a case study for what you shouldn’t do when you run a football club,” he said.
“You can’t argue that what someone should do if they want a football club to be successful is put their money where their mouth is. Farhad Moshiri has put his money where his mouth is.
“The challenge is, like all business, you have to learn lessons. Whatever business you’re in, whatever business you come into, there will be a period of time when you first come into that industry where you’re being led by the nose.
“Other people that know the industry, or purport to know it will give you opinions and you might follow because you’re looking around and thinking ‘I need to be sure in what I’m doing’, or equally and as prevalently you come into an industry thinking you know better than everyone else because you’ve been successful in another industry.
“It gives you a time where you make these mistakes. What you do is, the definition of insanity is to keep doing the same things then you’ll get the same outcomes, so keep employing bad managers. Keep overpaying for players. Keep not patronizing your youth development. Keep not making sure the right people are in place behind the scenes. What you’ll get is Everton.
“What’s wrong with this is consistent, flawed decision making.
“From the outset you’ve had managers put into place that don’t fit the dynamics of the club, you’ve pursued managers that weren’t capable or don’t have a track record of giving you anything vaguely meaningful and then take managers that will alienate the club, like Rafa Benitez.”
Home truths
Everton may well end up getting out of this whole scenario relatively unscathed at the end of it if they can avoid relegation, but the problems will remain.
Moshiri has spent a lot of money to go backwards in recent years, because there is no plan in place and no actual project. He has just thrown money at it and hoped it would fix itself.
If the club continue to go into that direction then they will keep struggling and eventually their luck will run out. Something at board level needs to change.
Moshiri doesn’t necessarily need to leave the club, but he needs to put a team in place that he can trust to make the right footballing decisions rather than putting their own needs first.
Until that happens though, Toffees fans will forever be living in fear that this type of season is just around the corner once again. This is the wake up call Moshiri needed, now he just needs to act.
In other Everton news, Neil Warnock identifies ‘mistake’ Frank Lampard has made at Everton: ‘Get rid of them’
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