By Declan Walsh

9th Jun, 2022 | 10:24am

Denise Barrett-Baxendale hypocrisy shows as Everton sign record sponsorship deal with gambling firm

Everton have agreed a club-record sponsorship deal with gambling firm – even though it was suggested in 2020 that the club would be moving on from dealing with betting companies.

As quoted by the Daily Mail in January 2020, chief executive Denise Barrett-Baxendale said that “in an ideal world”, the Blues would avoid having the name of betting companies plastered over the front of their kits.

Everton were sponsored by car dealership Cazoo after a deal with Kenyan betting firm SportPesa ended. But in a club statement on 9 June, the Blues confirmed that Cazaoo deal was cut short early in order to “beat off competition from within football and other sports to secure the lucrative deal with”.

Everton confirm that the deal with is a club-record one and that the betting firm’s logo will “feature on [the] front of the men’s and women’s playing shirts, as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the Club’s digital platforms”.

In other words, it’s going to be unavoidable for Evertonians to steer clear of seeing’s name anywhere if they’re a fan who’s struggling with gambling.

But remember what Barret-Baxendale said in 2020. She strongly suggested that the Toffees would be moving away from being sponsored by betting firms.

Well, the hypocritical Goodison chief has now dubbed the deal with as “an ambitious organisation” and that “we’re all very excited to enter into a partnership with them”.

Remember, in an ideal world Everton wouldn’t be sponsored by companies like

This is yet another mishap by an Everton board that cannot seem to get anything right.

With money tight due to years of over-spending and Farhad Moshiri’s loss of Alisher Usmanov, plus a new stadium being built, the club have sold their soul back to the devil.

It really stinks.

According to a report by The Guardian in December, it is estimated that 400 people die every year from gambling-linked suicide.

Isn’t it time for the Premier League, the FA, the UK Government or even fans to intervene?

This isn’t good enough.

But unfortunately, this is the kind of disgusting behaviour we expect from the Goodison board these days.

In other Everton news, the Blues could be forced into a big sale as Usmanov’s name is mentioned in a transfer report.

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