By Sam Stone

29th Jun, 2022 | 5:41pm

Everton missing out on Keane Lewis-Potter shows transfer strategy is yet to change

Everton are set to miss out on Hull City youngster Keane Lewis-Potter to Premier League rivals Brentford and this is a move the Toffees should have been pursuing.

The Athletic reported on Wednesday 29 June that the Bees have made an offer of £20million for the 21-year-old who scored 12 times and notched 4 assists in the 2021/22 Championship season.

According to The Daily Mail on 8 June the Toffees made an enquiry about the youngster and this is a move that would have displayed a refreshing new change of policy at Goodison Park.

The fact that Brentford have offered £20million for the Hull man should be a huge indication that this is a move that Frank Lampard and Kevin Thelwell should’ve pursued.

The Bees have one of the best recruitment structures in the country.

Everton need to start targeting younger players with potential sell-on value, rather than misfiring Premier League talent on high wages.

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Signing Lewis-Potter would’ve been the start of a new era at Goodison Park with the club looking to develop players and make the Toffees more sustainable in the process.

Although they play slightly different positions, it will be hard to understand how Everton could throw over £20million at Harry Winks but not on Lewis-Potter.

This was a huge chance for the club hierarchy to show us something has changed – As of yet, clearly, nothing has.

There is still a chance that Everton will recruit smartly in the upcoming window, but it just feels as if Lewis-Potter was the blatantly obvious move for the Toffees to make to kickstart their business on the attacking front.

It would not be a surprise to see the youngster go on to big things whilst in West London.

Everton have missed a trick with this one.