By Dan Plumley

10th Aug, 2022 | 8:10am

Everton fill void left by Alisher Usmanov with multiple new big-money deals - Dan Plumley

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Dan Plumley has insisted that Everton have signed numerous lucrative commercial deals in recent months as they bounce back from cutting ties with Alisher Usmanov.

The Finance Expert admitted that the club is still an attractive proposition despite recent struggles, with a deal with Stake said to be possibly higher than the industry average in terms of windfall.

Everton suspended all ties with the Usmanovs back in March after Alisher saw all of his assets frozen due to the ongoing Ukraine conflict, with deals with USM, MegaFon and Yota cut [Guardian].

“They needed to get into that space and fill that void,” he exclusively told Goodison News.

“Some good deals have been signed lately for good figures, the ones we have seen benched on industry benchmarks, the Stake one, despite the gambling links is in line with the average if not a little higher.

“They have remained an attractive club to be involved with, the new stadium is coming, we know the history, but again, retaining Premier League status is a must and they can’t have another season like last season.”


Usmanov did pump a lot of money into the club and even paid £30million early to have naming rights on the new stadium, something that is not happening now.

Farhad Moshiri, Bill Kenwright and the rest of the boardroom did not rest though once those ties were cut, and we are now seeing the benefits of that in recent weeks.

Deals with the likes of Stake and BOXT have been agreed for sponsorships, with Davanti also extending their partnership with the club.

More are set to be announced in the near future too as Everton knows their worth and continues to sign on the dotted line for the lucrative deals that will only help push the club forward.