By Joe Ellis

17th Sep, 2022 | 3:48pm

Everton must end Stake sponsorship agreement after betting scheme emerges

Everton were in need of a new shirt sponsor over the summer after Cazoo announced that they would leave at the end of 2021-22.

They found a new sponsor in the shape of crypto casino and sports betting company who are thought to be paying a large sum of money to have their logo emblazoned on the front of the Toffees’ shirts.

But betting companies have a similar stigma around them as alcohol and tobacco sponsors had back in the day and it seems like those worries are justified after what have been doing.

As shared by Twitter user Martin Calladine, the Everton sponsors have been using their platform’s own Twitter account to drag in gambling addicts with insane prices.

“Stake, Everton’s official Problem Gambling Partner, is using the new NFL season to keep gambling addicts playing. Wager $4,000 in a week to win… $5! Three thousand problem gamblers claimed this offer in just seven minutes…” Calladine wrote.

That is a truly disgusting offer to try and make and the big wigs at Goodison Park should be seriously considering if they want to keep on showing off their logo.

There were obvious red flags about this deal before it came to fruition and yet the club’s desperate need for fast money has put them in a tricky position.

In an ideal world, they wouldn’t need a sponsor at all and certainly not one that encourages something that some people have real problems with.

There should be companies queueing up to sponsor a club with such a rich history so if the termination of the current deal is not extortionate then they should absolutely trigger it.

Such a shameful organisation should be nowhere near a Premier League team’s shirt at all and the sooner they implement rules against it, the better it will be for everyone.