Everton must put full faith in Elevate given eye-opening CV of projects
Everton have entered a partnership with Elevate Sports to find themselves a company that are willing to sponsor their new stadium.
The work-in-progress facility is currently under the name of ‘Everton Stadium’ in a similar vein to that of Tottenham Hotspur’s own state-of-the-art ground but the Toffees want a more original name.
This deal finally ensured all ties with Alisher Usmanov’s USM business were cut while still being able to pocket the cash he owed them and gives the club a clear path forward.
The Liverpool Echo suggests that it might not be a process which has an end for some time given that Spurs’ stadium is still effectively unnamed to any extent despite being open and in use since 2019.
But with Elevate at the helm, Farhad Moshiri and Evertonians everywhere have to put all of their faith in the project given the impressive track record they possess.
Al Guido, the president and CEO of the company, is also president of the San Francisco 49ers American football franchise which has ties to Leeds United who could take majority control of the Whites in 2024.
But that isn’t all that Elevate have been getting up to recently having just led the construction of a music venue next to Manchester City’s Etihad Stadium campus.
They have also secured naming rights to the football ground of the San Jose Earthquakes in the MLS and sources have told the Liverpool Echo that this collaboration could give the club a better view of the true value of the facility.
All of this is ongoing while the potential for a takeover of the club continues with Maciek Kaminski leading the chase and a good deal there is crucial given the amount of money this project is costing the club.
But Elevate’s CV should be enough encouragement for Moshir and Everton to trust them 100% to find the best deal possible for the football club.