By Matthew Shaw

29th Dec, 2022 | 6:10pm

North American investors want Everton stadium rights as market recovers

Interest has arrived from North America as Everton looking to secure naming rights for the Bramley-Moore Dock stadium, according to the Liverpool ECHO.

The newspaper has reported on its website that the market has recovered significantly since COVID-19 with new profits aiding the search for a new partner.

Although talks are ongoing, it is understood that a major deal is not said to be imminent or nearing completion right now for Farhad Moshiri and the board.

Writing in their latest piece, the Liverpool ECHO delivered updates on the hunt for investors at the Bramley Moore Dock site, which will no doubt please Moshiri.

“Interest has arrived in becoming a stadium naming rights partner from a number of territories, including North America, while the re-emergence of some industries that were badly affected by the COVID-19 pandemic but that have since returned to profitability is understood to have aided the search for a new partner, the market more buoyant than it was at the start of the year,” they wrote.

“But while talks are ongoing with some partners the ECHO understands that the major deal around a stadium naming rights partner is not imminent or nearing completion, although talks with some partners have made progress.”

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It may not be imminent, but there are positive signs here.

With industries returning to prominence and profits surging again, it is only a good thing for the Toffees and Moshiri who can look to take advantage of that with a huge new deal.

The Bramley-Moore Dock site is flying along nicely and we will be there before we know it, with certain financial matters needing to be ironed out before it happens.

Moshiri and the board are holding talks and while that is a positive sign, something needs to become cemented sooner rather than later.

First things first, Everton need to sort out issues on the pitch and they aren’t exactly going to get easier with a trip to Manchester City on the cards next for Frank Lampard.

It remains to be seen whether or not he will be the manager to take the club into the new stadium, regardless of what it will be called as this deal appears to get closer.