By Joe Ellis

7th Jan, 2023 | 7:40am

Farhad Moshiri holds Qatar Airways talks over Everton stadium naming rights

Farhad Moshiri has held talks with executives from Qatar Airways about naming rights for the new Everton stadium at Bramley-Moore Dock, according to the Daily Mail.

The Toffees’ majority shareholder is looking to secure funding for the new ground which is due to be opened ahead of the 2024-25 season and see Everton move out of Goodison Park.

As well as the necessary cash to complete the build, Qatar Airways could gain naming rights to the stadium if they can agree a deal with Moshiri, which is yet to happen despite these talks.

The Daily Mail report that Moshiri conducted these conversations during the World Cup in Qatar which saw him fly out to the Middle East to meet their executives.

Everton did have Alisher Usmanov’s USM Holdings funding when the project started but the war in Ukraine and his ties to Vladimir Putin saw the club cut all ties and his assets frozen by the UK government.

Anywhere will do

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Moshiri knows that without new funding from outside the football club, the chances of this project being completed and Everton remaining financially stable at the same time are very slim.

He has to find new cash from somewhere and if that means working with Qatar to name the new home of the football club then so it has to be right now.

The build is too far along for the Toffees to suddenly pull the plug and stay at Goodison Park for the foreseeable future but there is still a lot of cash that needs to be thrown at the project for materials, labour and other costs.

These naming rights won’t make much of a difference to fans who will still know it as the Bramley-Moore Dock Stadium for the first several years.

Newcastle fans did not see it as the Sports Direct Arena when Mike Ashley changed the name to suit his own brand and Evertonians are similar in their ways and this deal isn’t going to change that.