By Goodison News speaking to Kevin Campbell

21st Jan, 2023 | 9:40am

We’re delighted to welcome former Everton striker Kevin Campbell as our exclusive columnist. Each week the former Toffees captain will be giving his views on the biggest talking points at Goodison Park…

Everton will have “swum the channel” if they could bring in Club Brugge’s Noa Lang and get him scoring regularly, according to Kevin Campbell.

The Dutch winger is likely to be available during the January transfer window said Fabrizio Romano for Caught Offside in November, at a cost just over £30million, and former Eurosport journalist Dean Jones suggested to Give Me Sport on 27 December that the Toffees were one to look out for in terms of a potential move for the 23-year-old this winter.

With key target from the summer window Mohammed Kudus now out of the club’s reach BBC pundit Campbell believes that turning their attentions to Netherlands international Lang could be the answer.

Speaking exclusively to Goodison News he said: “Yeah you have to cut your cloth accordingly sometimes. 

“If you can’t afford somebody at £60million but you can get somebody in at £30million and he can hit the ground running, learn his game and you give him the opportunities…

“And if he can score at a decent rate then you’ve swum the channel to be honest.


“Because how many times have we seen players, you sign them for £60-65million, with the big name, and they don’t do it?

“This isn’t an easy thing to do, getting players that fit is key. Once you get them they’ve got to immerse themself in the football club and get themselves going. 

“The fee is irrelevant. At the very top you say to yourself, ‘Yeah, those players will always score’, but after that it’s a minefield.”

If Everton had managed to land Kudus prior to the season it would have been a massive coup, and it still stings that it was blocked at the last minute.

He has caught the eye enough since then that Ajax are going to charge a fortune form him so he appears destined to be the one that got away, but Lang is the kind of player who could really help and appears to be available.

A record of 60 goals or assists in 105 games for Brugge while playing in various attacking positions suggests both an impact and a versatility that Frank Lampard would love to have at disposal, so if any deal could be worked out it would be a big boost.