By Sam Stone

25th Jan, 2023 | 3:40pm

Richard Keys shares Everton takeover reveal, Farhad Moshiri tries to sell to Dubai-based friend as new update emerges

Richard Keys has revealed Farhad Moshiri tried to sell Everton to one of his friends in Dubai as the British-Iranian businessman puts the club up for sale.

The Guardian reported (24 January) that Moshiri is looking for £500million as he looks to recoup the money he has invested into the Bramley Moore-Dock Stadium.

Bein Sports host Keys has suggested his contact in Dubai wasn’t interested in buying Everton and believes no one will buy the club at the current valuation.

“On the face of it, this is good news but don’t be fooled. The club has been up for sale since they tried to sell it to a friend of mine in Dubai – as I reported 18 months ago. He wasn’t interested. There are no takers at the price,” said Keys (personal Twitter account, 25 January).

Unattractive

It comes as no surprise to see Moshiri put Everton up for sale, however, who exactly is going to come in and buy the club in its current state? There’s a half-finished multi-million-pound stadium on the horizon, a playing squad littered with overpaid and underperforming talent, a board who have proven themselves to be inept, and no manager currently in place.

The short-term goal has to be securing their Premier League survival. If that can be achieved, a completely new structure is required from the top of the club down. We have seen many clubs thrive in the Premier League without investing ridiculous amounts of money.

Brighton have been the best example of a sustainable model with a meticulous scouting system which allows for the Seagulls to buy, develop and sell players whilst still moving the club in a forward trajectory.

The South Coast side are not the only example and it’s something Everton simply have to be looking to replicate if they can maintain their Premier League status.