By Goodison News speaking to Kevin Campbell

3rd Feb, 2023 | 12:40pm

We’re delighted to welcome former Everton striker Kevin Campbell as our exclusive columnist. Each week the former Toffees captain will be giving his views on the biggest talking points at Goodison Park…

Everton are not seen as a risk by investors and buyers according to Kevin Campbell, despite takeover talk continuing to rumble on with no end in sight.

The Guardian reported on 24 January that the club had once again been put up for sale by Farhad Moshiri, who was looking for £500million, just at the point when Arnaut Danjuma’s loan move collapsed and Marcelo Bielsa expressed doubts about becoming new manager.

Despite this coming five months after a Peter Keyon-led consortium came close to a buy-out amid conflicting reports from ultimately unsuccessful negotiations, and still no resolution seems near, Sky Sports pundit Campbell believes the turmoil at the club isn’t putting investors off and it is just a matter of getting the right fit.

Speaking exclusively to Goodison News he said: “No I don’t think the club’s a risk, it’s just a matter of getting the right fit, that’s key. 

“When you’re talking about a Premier League club like Everton it’s a big decision with a lot of money. 

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“It’s going to take a lot of money to take them over and develop the new stadium, so they’re big decisions and can’t be knee-jerk reactions. 

“They take a little bit of time. Everton aren’t a risk, it’s just a matter of getting the right fit and the right buyer.”

Of course deals worth hundreds of millions of pounds don’t get done in a couple of days, but fans have been hoping Moshiri would sell up for well over a year, and after losing major investor Alisher Usmanov he appears to have gone back and forth between attempting to do so and then stepping back.

With the new stadium on its way and costing at least £550million, the fact that Everton are in genuine danger of relegation once again simply must be having an affect.

Prospective buyers aren’t going to stump up what Moshiri expects for a Premier League club if they don’t think it is going to be one for much longer, and it is the ongoing flaws in the decision-making from the owner and his board that are helping push the Toffees into that danger.

The right buyer rather than any buyer is absolutely needed, but aside from sovereign wealth funds most will be looking at it as an investment, and now that the transfer window has ended with the team actually weaker than when it started it is difficult to see Everton as a sound one at the moment.