By Dan Plumley

7th Feb, 2023 | 12:10pm

Finance Expert: Everton sponsorship deals could have new performance clauses

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Dan Plumley has insisted that any Everton sponsorship deals are now likely to include performance-related clauses to protect companies against relegation.

The Finance Expert admitted that any 10-year deal would likely reduce for any years that the Toffees spend in the Championship if any should relegation happen.

With the new stadium needing funding, Farhad Moshiri has recently admitted he was talking to top investors over the funding of the Bramley-Moore Dock stadium.

“I think that’ll be what any sponsor is looking at here, if the worst happens, how likely are Everton to bounce back quickly,” he exclusively told Goodison News.

“That will be reflected in any deal, so what you may see is if it’s going to be a 10-year-deal, you may put some performance-related clauses in there that has the value of it dropping for any years in the Championship, as we saw with the Adidas-Manchester United deal.

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“If it’s going to be a 10-year-deal, it shows that sponsors are still committed to it, and Everton as a Premier League with the new stadium would be a good sponsorship opportunity, but you may start to see some clauses in there if the worst was to happen so any deal reduces in value for every year Everton are not a Premier League club as an example.”

No one knows what the next move of Moshiri could be.

There could be some investment announced, or there could be a takeover that comes out of nowhere given the number of stories that have emerged.

Moshiri has always been committed to the Bramley-Moore Dock stadium though, so investment will be key to that and any long-term deal would be better for sustainability, of course.

All eyes have been on Everton for a number of different reasons recently, with the positive times hopefully to come.