By Dan Plumley

13th Mar, 2023 | 5:10pm

Finance Expert: No surprise to see Everton and Farhad Moshiri potentially look at new multi-club ownership

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Dan Plumley has insisted that it is no surprise to see Farhad Moshiri and Everton potentially entering a multi-club ownership model with MSP Sports Capital.

The American consortium are in advanced talks over a 20% stake at Goodison Park, and already have ties in four other clubs including Bundesliga side FC Augsburg [Football Insider].

Plumley believes more clubs are now targeting that model with the likes of Manchester City one example of that in the Premier League at this moment.

“You never know exactly what is happening behind closed doors, but I think it is a model that more clubs are targeting,” he exclusively told Goodison News.

“I think it stands to reason that quite a few clubs are looking at this and you sometimes are reacting to what competitors around you are doing, but you’re also looking for growth in your own business.

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“The positives of Everton in that, the new stadium comes into it, what the club are trying to do to grow and if you can grow in that multi-club ownership as well, it offsets some of that risk and limiting risk in that regard.

“For me, if you are an established Premier League club with a good fan base, things on the horizon to grow the club then a lot of them are targeting that model so it’s no surprise to see the two firms looking to invest have that in place already.”

Of course, the investment has not been rubber-stamped yet and Everton fans will know more than most not to celebrate the news until it is officially confirmed.

This would be the first step to what many have wanted for years at Goodison Park, let’s hope it can kickstart a new era at the club with some control taken away from Moshiri.

All eyes are on the Toffees again.