By Dan Plumley

16th Mar, 2023 | 5:10pm

Finance Expert: Volatile market as Everton fans will need to be educated

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Dan Plumley has insisted that Everton fans need to be wary as club tokens continue to take centre stage in what has become a volatile market.

Martin Calladine recently highlighted the huge spike in activity in the Everton token despite no explanation, with something “weird” happening behind the scenes.

Plumley admitted that clubs need to educate their fans about the risk that comes with these purchases if they continue to have a place on their commercial portfolios.

“It’s something we’ve chatted about a lot in the past,” he exclusively told Goodison News.

“With this at the minute, there is so much volatility in the system that we are going to struggle to pinpoint why that is happening at individual clubs.

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“Even when you do some digging into this, there is no real reason for that spike that we can see at the minute and I think that underlines just how many unknowns there are with this, it’s still so volatile.

“Again, for fans, if we spin it that way, we need to be, the clubs, the leagues, and companies that are selling these need to educate people and fans a lot more about what they are and the volatility and risk that comes with it.

“We need something that is on a comparable level and no one is quite sure about the purpose of these at club level, and the fans need to be wary of it but there also needs to be better education on what they are if they’re going to continue having a place on club commercial portfolios.”