Critical point ahead as investors look at Everton once again – Finance Expert
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...
Dan Plumley has insisted that Everton are in a critical point as they look to conclude their new investment from MSP Sports Capital .
Despite rumours that talks had ended, the Daily Mail has recently reported that they remain advanced with the New York based consortium.
The finance expert admitted that despite the issues, Everton remain an attractive investment proposition, although staying in the Premier League is a massive factor.
“Absolutely not,” he exclusively told Goodison News.
“If you factor everything into the mix, you’ve got big, big losses over the last four or five years, some issues with the current ownership structure and situation, and what he wants out of that in the long term, fan unrest, stadium issues, on-pitch performance.
“If you’re an investor looking at that, with the charge as well, all those things factor into your thought process.
“However, on the positive side of things, there is still investment potential in that club, growth in the market, growth in Everton as a football club, links to the new stadium, link to Liverpool being a city that is renowned for football history, link to them being a Premier League club which is a question mark right now.
“Again, there are challenges, but for investment moving forward and longer term, Everton retain potential that is attractive for an investor, you’ve just got to deal with the short-term pressure and see the bigger picture.
“That is a look to the future but a lot of that depends on Premier League survival which will be a critical point in the future.”
Farhad Moshiri has made it no secret that he is looking to make changes at the very top, but he will need this and likely more investment to come along before that happens.
Everton fans will be excited by the possibility of fresh funding, but with the controversial current owner still at the top, that also may need to change before we see the best of that.