
Finance Expert reacts as Farhad Moshiri valuation for Everton emerges
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...
Dan Plumley has insisted that a £300million valuation for Everton right now would be very steep with the number of issues currently behind the scenes.
It comes after it emerged that Farhad Moshiri believes that someone would pay that price for the club should he wish to sell it at any stage, which has been against his plans.
Plumley noted the losses and funding of the stadium as two reasons why that appears to be very high, with potential relegation to the Championship knocking £100million off that immediately should the worst happen.

“Valuations are never easy, but £300million at the minute is steep as an asking price,” he exclusively told Goodison News.
“Given the situation around the club, the losses, the funding of the stadium and everything you have to buy into and then take on, £300million seems a lot to pay, today.
“I think as a Premier League club and if you factor in the growth potential, you could put Everton in the £250million bracket, but that situation changes overnight with relegation as you should be wiping off up to £100million off that valuation as a Championship club so it would drop it down.
“It does have a significant impact on that valuation, so I think £300million is a little bit high.”

With funding for Bramley-Moore Dock now imminent, that is one worry that can be wiped off the table immediately for any potential investors.
Of course, Moshiri has never made it his intention to sell up entirely, so this should not be a worry right now until something does happen more concrete in the future.
This is always one to watch at Everton though, anything can change.