By Goodison News speaking to Kevin Campbell

24th Apr, 2023 | 8:40pm

Everton takeover news: Baffled Sky Sports pundit reacts to 777 Partners news amid £100million verdict and Brighton plea

We’re delighted to welcome former Everton striker Kevin Campbell as our exclusive columnist. Each week the former Toffees captain will be giving his views on the biggest talking points at Goodison Park…

Kevin Campbell has reacted with surprise to the news that 777 Partners are reportedly on the brink of buying Everton from Farhad Moshiri.

Tutto Mercato Web editor Marco Conterio reported on Monday morning (24 April) that talks had intensified over a deal and the investment company were now “close” to buying the club, leaving Campbell baffled by the timing.

The owners of Standard Liege, Genoa and Hertha Berlin have roared past presumed investors MSP Capital, but with the Everton team still in significant danger £100million in value could be wiped off the club by relegation, leading Campbell to make a plea for sensible governance in the style of clubs like Brighton

Speaking exclusively to Goodison News the Sky Sports pundit reacted to the takeover news by saying: “Seeing is believing. I’ll believe it when I see it. Why would you buy it now as opposed to when you know what the status is?

“That to me makes no sense. Just like anybody who’s smart, because the difference could be £100million.

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“So why would you buy it now? It makes no sense.

“Again, seeing is believing. It does need a shake up, 100% it needs a shake up.

“But this is why the fans, and I agree with them to be honest, just seeing the same thing happening season after season, you’ve got to draw a line in the sand somewhere and say, ‘No, this is not right’.

“Bill Kenwright can come out and put as many letters as he wants out, the fans are not having it because they’ve heard all the talk, all the flannel, and they’re not having it because they want change.

“Just imagine, you look at a club like Brighton, nowhere near as big as Everton, yet they’ve got it right off the pitch.

“Their recruitment is right, the way they develop is right. Are you telling me Everton can’t get that done?

“After all the key people they’ve had in positions, for recruitment and stuff, where is all the recruitment? It’s non-existent.

“So I’m afraid the fans are onto it now, they’re not going to accept it.”

This is far from the first time that a deal of some sort relating to the ownership as appeared to be on the cards, but the fans have been repeatedly disappointed before.

Numerous clubs such as Brighton have put Everton shame with how they run things, and that makes it obvious that the hierarchy at Goodison Park have got things badly wrong and need changing.

But until contracts are signed it is impossible to be sure if this is finally going to be the deal that sees the Moshiri reign end and now owners take over.