
Finance Expert: Risk emerges as Everton takeover news appears in April
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...
Dan Plumley has insisted that Everton and 777 Partners must fit into the strategy of each other as they continue talks over serious investment at Goodison Park.
David Ornstein of The Athletic recently reported that 777 are exploring a purchase of the club with active interest, although this is still in the early stages.
Plumley did suggest that it is more likely to be a minority investment at first due to the risk involved with the club right now such as the FFP breach and potential relegation.

“You look at the model of 777 there is important as they have stakes in other clubs,” he exclusively told Goodison News.
“That multi-club model we speak about, some of those are majority stakes, this one may appear to be a minority stake which factors in the risk there and why it is a minority and not majority at this stage.
“That’s their model at the minute that they seem to be following and there is still some investment potential still in Everton, irrespective of what’s going on.
“It is then how it fits in with Everton’s strategy based on what 777 are trying to do as they are obviously trying to target this multi-club network and if Everton see themselves as part of that, whether it’s a minority stake now and something else in the future then that could be a potential.
“It has to fit with both strategies, you can see what 777 are trying to do in the game, and Everton have to want to align with that and work for both parties.
“I don’t think it’s clear cut, but I would suggest it is still a minority stake because of the risk and also because of the model that firm is following in the footballing market.”

The takeover news is certainly spreading with Tuttomercatoweb also reporting that 777 Partners had jumped ahead of MSP Sport Captial to secure their supposed upcoming takeover.
Farhad Moshiri has made it no secret that he wants new investment at the club, but a takeover has been ruled out previously, so a minority stake initially would make more sense.
This is certainly one to watch at Everton.