£600million was always too much after Everton takeover twist – Finance Expert

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...

Dan Plumley has insisted that £600million was always “very high” after 777 Partners were said to be ready to pay that much to take over the club.

The Daily Mail reported back on 17 May that a deal could have been concluded within the week, but that failed to materialise in the end, with the same outlet suggesting 11 days later the US-based firm only valued the club at £400million.

The finance expert admitted that the new Bramley-Moore Dock stadium could be factored in to make the valuation higher, but £400million would still be a good price for the club.

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Everton are planning to move from Goodison Park to their new stadium by 2025.

“I’ve said before that £600million is very high,” he exclusively told Goodison News.

“You’ve got to put it in and around £250-300million for the club, and then if it is £400million, maybe the stadium is factored in as part of that.

You’ve got to factor the stadium in, but you’ve also got to factor in everything else that is going on around the club and the FFP charge, stadium costs and things like that.

They have stayed up, so you can take that £300million top end as the price now, but £600million always seemed steep, so if it’s £400million that was the value for 777 Partners, that would have been a pretty good deal, to be honest.”

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Given everything that is going on at the club right now, there were always doubts in the back of everyone’s minds when a figure of £600million emerged out of nowhere.

If someone was really prepared to pay that, you would imagine that Farhad Moshiri would have been riding off into the sunset away from Everton already.

777 Partners are no longer in the running for investment at Everton, with MSP Sports Capital set to take advantage.