
£250m takeover twist emerges at Everton as Finance Guru reacts to news
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton
Dan Plumley has insisted that £250million is a fair valuation of Everton after whispers emerged of another takeover bid from 777 Partners.
Paul Brown reported on 10 August that a new bid may have been made with any confirmation on MSP Sports Capital investment yet to happen.
It comes months after 777 Partners were first linked with a £600million takeover bid of the club [Daily Mail], with Plumley admitting the drop in valuation makes more sense.

“Playing this story out in the longer term and you can see how this valuation has come down from initial valuations,” he exclusively told Goodison News.
“Certainly, for me, £250million is a much closer estimate to where I believe that club is and based on the work we do on valuation models, that feels like a much better ballpark to be in.
“That’s not what the owner wants to hear or the price he wants, but there are lots of positives moving forward with the new stadium and the chance to grow revenues that way.

“At the minute, given everything going on and the financial position, £250million is in a much better ballpark so it will be interesting to see if that gains any traction.”
In other Everton news, new Bramley Moore Dock concerns could lead to added costs for the Toffees