By Peter Lynch

19th Sep, 2023 | 11:10am

Alan Myers shares 777 Partners prediction as ‘punch-drunk’ Everton fan claim made

Everton may benefit from the strategy of 777 Partners which involves creating robust and self-sustainable financial organisations, according to Sky Sports journalist Alan Myers.

Major change is taking place behind the scenes at Goodison Park as owner Farhad Moshiri has agreed to sell his full stake in the club to the US investment broker.

Moshiri’s stake accounts for 94.1% of the club’s total shares, according to the official Everton website (15 September).

“My understanding is 777 Partners’ major strategy is to transform the businesses they invest in into strong, robust and self-sustainable financial organisations, something you could argue Everton could certainly benefit from,” Myers wrote for Sky Sports (17 September).

“They look to maximise commerciality and sponsorship, introducing diversity into the business model. That all sounds intriguing and welcome, but as someone once said, ‘everyone has a plan until they get punched in the face.’

“Everton and their fans have taken some good punches over a long period of time, almost to the point where the fans at least are looking punch-drunk.”

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Uncertain future

For many Everton fans, the future can only be bright once Moshiri’s high-profile reign at Goodison Park is brought to an end.

Despite the huge sums of money he has pumped into the club, it has only gone backwards, as witnessed over the last two seasons, when the Toffees constantly battled other struggling teams to stay in the Premier League.

Protest after protest caused plenty of unrest in the boardroom, but a major change has now finally taken place on Merseyside.

But fans will also be hesitant to celebrate, not only because the takeover has not been finalised, but also because there isn’t exactly a lot of positivity surrounding the prospective owners.

Even the most sceptical of fans may, however, look past the negativity and have a belief that things can never be as bad as they were, and indeed still are, under Moshiri.

The new league campaign has started off in similar fashion, with the Merseyside club in the relegation zone after their five matches.

In other Everton news, one pundit has slammed the Toffees live on talkSPORT as an “absolute mess” claim is made.