By Joe Roberts

19th Sep, 2023 | 7:09pm

Jim White quizzes Simon Jordan on Everton takeover value amid 'distress' claim

Simon Jordan has claimed very few football clubs are sold unless they’re in “distress” while responding to Jim White regarding the value of Everton.

Speaking live on talkSPORT (19 September), Jordan noted that, despite a few exceptions, most clubs are bought during times of hardship as potential buyers negotiate higher value deals.

White quizzed the former Crystal Palace owner regarding the value of Sean Dyche’s side, with Jordan noting that “two things” emerge when looking at the value of a club.

Jordan said: “There are very few football clubs that are sold when [they’re not in distress]. The exception to that is Chelsea, but that became a circumstance of its time.

“Look at all these football clubs that have been bought, they’ve all been bought at a time when there’s either something in the water or some big problem, which means someone comes in and buys them at an economic price. Everton are in this category.”

White asked Jordan the value of the club, responding: “When you’re looking at a football club and you’re looking at the metrics of it, two things will come to the fore. Beauty is in the eye of the beholder. It’s worth what someone is willing to pay for it, to some extent.

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“Then you have the other commercial activity, which is what is it worth to you? Why are you buying it? What are your motivations?”


777 Partners’ business model seems to be to target struggling clubs with large fanbases to capitalise on the potential commercial success.

Everton, a long-struggling club with European and domestic pedigree, falls directly into this category. Relegation scraps, costly transfer decisions and a string of ineffective coaches have forced Everton into a life of distress – perfect for prospective buyers.

Jordan slots the Toffees directly into this “category”. However, he remained vague regarding the specific value of the club. CNBC reported (15 September) that the deal for Farhad Moshiri’s 94.1% stake was worth £550million.

With significant debts and payments due on the under-construction new stadium, finding a specific value for Everton would be tough, but, as Jordan notes, Everton’s great commercial potential makes the club a viable option even with these handicaps.

The future remains uncertain for the club, but any owner must be aware of the great potential at Goodison Park, as long as intelligent decisions start being made.

In other Everton news, PL boss confirms meeting with Moshiri to become new Everton manager before overnight snub.