
777 Partners and Everton detail may stay hidden forever – Finance Expert
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton
Dan Plumley has insisted that the agreed price between Farhad Moshiri and 777 Partners for the takeover of Everton if officially completed.
The Daily Mail reported on 15 September that the deal was worth more than £500million, and questioned whether or not the American consortium could afford that.
Nothing official has been released from either party regarding the takeover price though, and Plumley insisted it may never be released, with £300million predicted as a more realistic price.

“I’ve always said the valuation of £500million is a little bit high for Everton,” he exclusively told Goodison News.
“£300million seems more realistic, but again, as with everything, there is a negotiation aspect to that and we haven’t yet seen the fee yet, we’ve just seen the agreement for the percentage of shares which would mean effectively, a full takeover.
“It’s an agreement, it’s not signed, sealed and delivered so I think we’ve still got a long way to go, and I’m sure that will play out over the coming weeks and months.

“This is a real line in the sand now that there seems to be a line in the sand now and an agreement, it’s not quite over the line yet, we don’t know the value yet and we may never know it unless it is released publically.
“It seems clear now that 777 are in the frame for a full takeover and that’s what all the work now will be leading to in terms of due diligence, background checks, things they’ve got to iron out in the structure of the deal to get it over the line.”
In other Everton news, new Bramley Moore Dock concerns could lead to added costs for the Toffees