777 Partners make smart business move with Everton takeover twist – Finance Guru
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton
Dan Plumley has insisted that 777 Partners have made the right business move to potentially negotiate a lower takeover price of Everton based on certain factors.
It comes after the Liverpool Echo reported that the price could change based on potential relegation or serious punishment in the upcoming Premier League hearing.
The finance expert shared that you can potentially wipe off up to £100million on the revenue line with relegation alone, with the threat of a points deduction still real.
“From a cold business perspective, it’s absolutely the right thing to do,” he exclusively told Goodison News.
“You can see what that play would be made.
“We know that you can take around £60million off the revenue line of Everton if they were to get relegated, again, those numbers are there in the industry, so that takes a minimum off that that straight away.
“There are then other things that come into the mix around exposure, sponsorship and potential attendance drops. You may be wiping closer to £100million off if relegation were to occur, and that’s what will be at the crux of this.
“If the worst was to happen, the takeover price changes, so from a business point of view, it’s a smart move to put that in there and you can see why anyone would look at that.”
In other Everton news, new Bramley Moore Dock concerns could lead to added costs for the Toffees