Everton set for next level after what Angus Kinnear’s revealed about Friedkins’ latest investment
The Friedkin Group have had a great start to life at Everton.
Dan Friedkin and Co. bought Everton in December 2024, replacing the controversial British-Iranian businessman Farhad Moshiri as owner.
The American investors have overhauled the club both on and off the pitch, backing David Moyes to turn the team around.
Their latest move may be the best yet, and could be a real masterclass for the Blues in years to come.
Angus Kinnear reveals new Friedkin move at Everton
Everton CEO Angus Kinnear has been heavily involved since joining the Blues, making sweeping changes to the sporting structure.
The former Leeds executive discussed a whole host of things in an interview with fan channel ToffeeTV that was released on 19 September.
Kinnear disclosed that TFG have bought the analytics company that he recommended the club partner with, Sporting Insight, meaning that the Toffees and sister club Roma will have exclusive access, rather than sharing their data with other clubs.
He said: “The final piece, we really wanted to make a step change, in terms of our analytical capability.
“It is well-trailed that clubs like Brentford and Brighton have really created a competitive advantage by turning that into an area of excellence
“I worked with a group called Sporting Insight, who have had a lot of success across a number of Premier League clubs, and other clubs in Europe.
“I presented them to the Friedkin Group as a partner we should work with, and I think, it shows how they operate and their ambition that rather than just employing them, they bought the company.
“That team now works exclusively for Everton and for Roma, and I think over time, it is going to give us a competitive advantage, both from a recruitment perspective but also they do a lot of tactical work as well.”
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Everton look to be moving in right direction after latest Friedkin reveal
The data revolution is not new in football, as Kinnear states, clubs have been using data to get ahead for a while now.
Everton have always seemed to lag behind in that regard, not utilising data to the best of their ability, but they should catch up pretty quickly after the new revelation from the CEO.
- Dan Friedkin is worth approximately £5.7billion
- The Friedkin Group own 99.5 per cent of Everton
- They have made significant changes behind the scenes, including hiring Kinnear
The fact that the Friedkins just bought the company outright and added it to their portfolio is a huge move that should give the Blues the capability to compete at the highest echelons of the division.
The Merseysiders should be able to go to the next level, with data informing their transfer and tactical decisions in the future.
It could provide a huge boost for Moyes’ side on the pitch, and take the Blues to where they want to be, qualifying for Europe and competing for trophies to end their 30-year drought.
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