(Credit: Heinz/Imago)

Jacob Raw

Thu 19 March 2026 11:10, UK

Everton have signed a new sponsorship agreement with Heinz.

The Hill Dickinson Stadium will see the US company become the official sauce supplier of the venue, as products like ketchup will be sold in concessions around the ground.

Not only that, but products will be seen at other kiosks and restaurants within the ground, as Heinz’s branding will now feature on the big screen advertisement boards for events Everton hold at their new home.

According to The Business Desk, the Toffees are said to believe that the move is just another example of their ambition to make Hill Dickinson Stadium a “best-in-class stadium environment”.

Everton will benefit financially from the move as the Friedkin Group continue to raise the economic value of the club.

What share will Everton get from Heinz?

Everton are already thinking of ways to make more money, and are on the lookout for a new front-of-shirt sponsor ahead of the 2026-27 campaign.

While the new agreement with Heinz is yet to have any new information on how much the Blues will specifically gain from the company, readings suggest it will pay handsomely.

According to Strategic Analyst, Heinz recorded a £6billion turnover in 2025, as £1,28bn of which came from the United Kingdom.

Over 15 per cent of their global sales in 2026 come from food services, with Everton’s ground now falling into that category.

The value of their products usually rises to compensate for the natural surge in price of raw materials, which they use annually, suggesting their turnover could increase in the future.

As highlighted by The Toffees Blues on X, Heinz is Everton’s first-ever official sauce supplier in the club’s history.

Three advantages from Heinz sponsorship

Heinz will likely pay a yearly fee to be the official sauce sponsor of Everton. This means when it comes to the Toffees filing their annual accounts, they could be given extra breathing space on the PSR front.

Most Blues fans will already have Heinz products at their home, as the better-known brand will likely generate more sales than usual.

Everton have now put themselves out there with a global brand associate, which makes them look even more attractive to potential future sponsors.

This all leads to opening the doors for better and bigger deals in the future, with the Toffees only heading upwards right now.