(Credit: Imago)

Jacob Raw

Mon 30 March 2026 17:10, UK

Everton are closing in on a deal with CMC Markets to become their new sponsor, but other Premier League clubs are finding it hard to secure partners for next season.

This is due to the ban of gambling sponsors coming into play at the start of the 2026-27 season, with the Toffees set to leave their deal with Stake.com

The Friedkin Group chose to switch agencies from Elevate to Ranger Sport in the hope of an improved search for a new front-of-shirt sponsor, which they now look to be close to finding.

According to the Daily Mail on Sunday, many Premier League clubs are expecting their front-of-shirt sponsors to rake in less revenue for them next campaign, with competition to find one rife.

Everton could announce their sponsor deal within weeks, though nothing has yet been agreed with them and the London-listed financial services group.

Premier League clubs expect less than half of current sponsorship deals

Multiple Premier League clubs are looking to strike a deal with Audi, which highlights how rough the competition for a new sponsor is for clubs who currently have partnerships with gambling companies.

It’s said that some of these clubs, including West Ham, Bournemouth and Fulham, are braced to lose more than half of their current sponsorship revenue by a front-of-shirt change.

Everton’s deal with CMC Markets could be worth £25million or more, with Fulham also in talks with the company.

The deals combined could be worth an aggregate of £50m over three years, but the Toffees’ take-home will, of course, depend on what is agreed with the Cottagers.

While other Premier League clubs struggle for something that equals half of what they are currently earning, Everton look set for a fine replacement.

Why Everton could make more money with CMC Markets deal

Global bookmakers have seen their company feature on so many football shirts because of the money they want to pay for the exposure that the game brings to them.

Hence, the reason Premier League clubs in particular see such a healthy yearly revenue from these types of partnerships, with Everton reportedly making £10m per year with Stake.

The £50m suggested figure between Fulham and Everton isn’t final, and even if both clubs do strike an agreement with the same business, that doesn’t mean the money will be split equally.

Talks are at an “advanced” stage, and with David Moyes’ side close to a spot in European football, CMC Markets may see that as a chance to raise their international visibility.

A fifty-fifty split would see the Toffees miss out on £1.7m per year, but they could be offered a bigger percentage of the £50m if CMC Markets sees the upside in doing so.

It’s hypothetical at this stage, but regardless, Everton are close to pulling off a really good deal.