(Credit: Imago)

Jacob Raw

Sun 5 April 2026 15:10, UK

Everton look set to make even more money than their current front-of-shirt sponsorship deal with Stake if they reach an agreement with CMC Markets.

The Toffees, like other Premier League clubs, are having to change their main shirt sponsor for the upcoming 2026-27 season, with a ban against gambling companies being on the front of shirts coming into action.

The Friedkin Group are said to be in advanced negotiations with the London-listed company to make them their new front-of-shirt sponsor, but many have wondered if this would be a downgrade on the deal with Stake.

According to The Guardian this Sunday, a deal with CMC Markets would see Everton bring a “modest increase” on their existing contract with Stake, as other Premier League clubs struggle to find replacements.

Stake’s sponsor will now feature on Everton player sleeves from next season, as the Toffees look to tie up a deal with CMC Markets, along with Fulham, that is worth a reported £50million.

Everton could be set to earn more than Fulham in £50m share

The Friedkin Group may be close to securing a phenomenal deal with CMC Markets, considering there are still a reported seven other clubs struggling to find replacements for their front-of-shirt gambling sponsor.

West Ham have also made the same decision as Everton to move their gambling sponsor, Boyle Sports, to player sleeves for next season, something which is not banned.

When the news initially broke about Everton and Fulham’s possible £50m deal with CMC Markets, it was unclear what the share could look like, and if it would be split in any type of ratio.

Assuming it was split equally, the Blues would rake in £8.3m annually, which is £1.7m less than what they are said to currently earn with Stake.

Dan Friedkin is reportedly pocketing £10m a year with Stake, but after The Guardian’s update, an increase on their current deal would mean they’d mathematically have to be paid more than Fulham per year, to earn more than their current sponsorship.

That’s unless the £50m share was for each club, but that has yet to be officially clarified. If that were the case, Fulham and the Toffees would earn between £16m and £17m per year.

The “modest” comment suggests it would be an increase, but not a huge one, meaning the £50m could still be split between Everton and Fulham, but much more in favour of the Blues.

TFG worked wonders as Premier League clubs expect £80m revenue drop

The same report from The Guardian suggests that the collective Premier League loss from a change in shirt sponsorship rules could be around £80m.

Now consider the fact that the Toffees could be making a £7m increase on what they are currently earning with Stake, which is a 70 per cent boost in that particular source of income.

Either way, a potential increase in annual funds from the shirt sponsor when other and arguably bigger clubs are struggling to match their other deals is simply remarkable.

Nothing is done yet, but it’s said that an agreement between Everton and CMC Markets could be reached within weeks.