Credit: Breaking Media/Manh Tung

Mark Smith

Fri 17 April 2026 7:10, UK

Everton fans would forget about the increase in ticket prices if they beat Liverpool at the Hill Dickinson Stadium on Sunday afternoon.

Keith Wyness believes that the price rises were enough to raise eyebrows in L3, insisting that it was somewhat unnecessary given the increased revenue from the new stadium.

Despite that, David Moyes has also transformed Everton into a squad fighting for European qualification instead of battling relegation in the Premier League.

Everton take on Liverpool next, before Manchester City and Sunderland travel to Merseyside for the final home games of the season.

Let’s hope European football is secured to justify the change in prices.

Everton price rises called out at Hill Dickinson

Wyness insists that the prices over 12 months have increased significantly compared to others, but most in the Premier League are doing the same right now.

Speaking exclusively to Goodison News, the ex-Everton CEO admitted that, despite it being somewhat unnecessary, he believes the Friedkins will get away with it.

“Well, it’s caused a few little raised eyebrows, but then again, nearly every club that I’m seeing in the Premier League is coming out with these sorts of issues right now,” Wyness said.

“I think the biggest one that sort of made me think twice was that if you’re going to pay over 12 months, and by the way, a lot of people will have to pay over 12 months because it’s a big chunk now, the season ticket.

“They’ve charged you now, got up from £30, I think, to £69, which is a pretty big increase. And of course, if you’re paying over 12 months, you’re already strapped for cash.

“I didn’t really see the need for that sort of increase. But then again, that’s that one.

“Overall, it’s coming up, I think the increase is coming up to about £2 a game overall. So probably livable.

“Now, of course, you know the problem, of course, for fans have got is that if the teams play well they’re going to want to be there next season, if there’s European games coming up they’re going to want to be there next season, so of course that’s where everybody plays praise on this loyalty and so we’re going to have to see but overall I think there could have been a few little adjustments.

“They’ve kept the young prices low as well.

“So overall, I think they’ll get away with it. There isn’t as much animosity towards this as there is certainly at the Liverpool side of things. And I think if they win the derby on Sunday, then I think all the fans will be happy, and they’ll be there next season.”

Everton fans will still show up in their numbers

With that record turnover of nearly £200million set to increase even further with the new stadium, it seems highly unnecessary that these changes were made.

Football is a business, though, and unfortunately, the die-hard loyalty of fans is usually exploited, but that isn’t a new thing in the Premier League.

One thing is for sure: Everton fans will be packing out the Hill Dickinson Stadium every week, regardless.

Updated 24/7 with expert analysis from the heart of Goodison Park.