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Everton to name 'significant' new shirt sponsor at end of season
Everton are set to announce a new shirt sponsor at the end of the season depending on their Premier League survival status, according to the Liverpool Echo.
The Toffees have opted to end their deal with current sponsors Cazoo a year early thanks to a clause in their contract but the new investors’ identity is as yet unknown.
What the Liverpool Echo do know is that it would be a “significant rise” on the £9.6million deal that Everton currently have with Cazoo.
The heads of terms of the deal have all been agreed but it is likely that the dotted line won’t be signed upon until Frank Lampard’s side confirm their Premier League survival.
This deal will come at a crucial time having announced losses of £120million earlier this year and Alisher Usmanov’s involvement with Russian President Vladimir Putin also seeing funding diminish after Russia’s invasion of Ukraine.
Incentive
The sponsor on the front of the shirt might not be the first thing any footballer thinks about when they pull the jersey over their heads but it is far more significant than they realise.
Without a good sponsor, those players earn a lot less than they would hope for and if they end up being relegated at the end of this season, then that exact scenario will no doubt transpire.
It won’t be something Lampard necessarily uses to inspire his players but he does need to make them aware of the situation and allow it to fester in the back of their minds.
Recently, the players have massively turned up their efforts and performances which has seen the Toffees win their last two games and only lose one of their last five (that being the Merseyside derby).
If they keep this form up, they will achieve their goal of survival and the new sponsorship deal can be signed to hopefully spark a new era at Goodison Park – soon to be Bramley-Moore Dock.
In other Everton news, 11 new board positions have been created specifically for supporters of the football club.
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