Dan Plumley: Everton could bank up £15million with brand new partnerships eyed
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Everton...
Dan Plumley has insisted that Everton could be set for a £10-15million windfall this summer with more partnerships promised at Goodison Park.
News came from the boardroom that two or three more deals could be signed as CEO, Denise Barrett-Baxendale admitted that more was on the way after the BOXT deal was announced [Liverpoo ECHO].
Finance Expert, Plumley, admitted that Everton remained their status as an attractive proposition with the new stadium on the way and Premier League football secured yet again.
“You’re looking at all of the deals they have signed recently, the shirt sponsorship deal was £10-11million, the sleeve deal was a little bit lower than that,” he exclusively told Goodison News.
“If you’re combining a new partner and two extensions in that space, you might be getting somewhere £10-15million may be a conservative starting point depending on what it is.
“Despite the challenges, they’re having on the pitch and had last season, they’re still an attractive club from a commercial point of view, new stadium, Liverpool is a big footballing city, there is a lot to attract commercial investors.”
Everton are said to have secured some brilliant partnerships and deals this summer after starting again.
After cutting ties with Alisher Usmanov, Farhad Moshiri saw the deals with USM, MegaFon and Yota all cut, losing big investment from the businessman.
The Toffees have moved quickly to secure new deals though, and Barrett-Baxendale’s latest admission will mean that more investment and windfall is set to come in.
That can only be good news.