Everton search for Bramley-Moore Dock naming rights deal after £30m agreement suspension with USM
USM no longer have the first refusal for the naming rights to the new Everton stadium which is being built at Bramley-Moore Dock.
According to the former Daily Mirror and Goal journalist Richard Bruxton, the £30million deal with Alisher Usmanov has been voided after the club decided to suspend ties with him.
This was in reaction to Russia’s invasion of Ukraine and the club are now partnering with California-based Elevate Sports Ventures on a revenue generation programme.
Via Twitter, Bruxton wrote, “USM previously had first refusal on naming rights for Bramley-Moore Dock as part of a £30M deal but Everton’s decision to suspend ties with the company has opened up the market for a new partner.”
Everton’s dealings with Usmanov had been shady, to say the least, and the sooner he was out of the club, the better it was for them.
A new stadium is undoubtedly an expensive affair but it comes with opportunities to market it and make it a revenue-generator for years to come.
Most modern stadiums look to make the entire infrastructure more than just a football ground and that’s precisely what Farhad Moshiri and the Toffees board are looking to do.
The tie-up with an American company opens the door for more exposure in the West and it can certainly attract companies from the other side of the Pacific.
It may even lead to the eventual sale of the club as Moshiri is definitely not the ideal owner and there have been flirtations of a sale in the past few months.
Hopefully, this entire development sees Everton take the right steps as they will be looking to become one of the biggest clubs in England once again.