Goodison Park, the home of Everton
Goodison Park, the home of Everton

Kenneth King speculated to buy Everton to sell for quick profit for his own benefit

Dan Godfrey

Dan is a sports writer and broadcaster, who wrote for Breaking Media Limited's club sites between May 2024 and May 2025. Graduating from the University of Huddersfield in 2018 with First Class Honours in Sports Journalism, Dan has worked with several EFL clubs, as well as with BBC Radio, talkSPORT and TNT Sports. He previously resided in Sydney, Australia, where he continued his career as a freelance writer and broadcaster in various sports.

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The Esk has raised suspicions that a successful bid to buy Everton by A-Cap chief executive Kenneth King would present the businessman with an opportunity to use the club for his own gain.

A detailed article published by the finance expert [13 June] has heavily criticised Farhad Moshiri for his "absurdity" in considering King and A-Cap to be a serious bidder, given their links to 777 Partners and King's perceived intentions.

Claims include that King will prioritise his duty to protect policyholder interests, by purchasing Everton as the club owe associated company 777 a vast sum of money after Josh Wander's firm supplied almost £200m in funds in 2023-24.

Whilst it could be viewed with the angle that King may view this tactic as the best chance of recouping funds from Everton, The Esk stated: "He has a duty to protect his policyholder interests.

"It might also be his reason for attempting an Everton bid. Just as he gained control or increased stakes in the airline related businesses [Bonza and Flair] that owed A-Cap huge, probably unrecoverable sums, he views Everton in a similar light.

"Everton owe 777 (or an associated company) near £200 million. [King] might take the view that his best chance of recovery is to acquire Everton (using policyholder funds)."

Everton owner slammed for giving A-Cap time of day

Moshiri has been significantly criticised, not only in The Esk's article but from other quarters as well, for his favourable approach towards 777 Partners and its associated companies given his close business relationships.

Whilst the US-based firm did plunge much-needed cash into the Everton operations during the entire time they were blocked from completing a formal takeover by the Premier League, the legal mist shrouded over 777 including the Leadenhall case and alleged unpaid bills have seen Moshiri urged to step completely away and look elsewhere.

Everton
Farhad Moshiri has been blasted as Everton's takeover saga rolls on

That has only been done to a certain extent - other parties are of course interested, including Roma owner Dan Friedkin and British duo Andy Bell and George Downing, lifelong Everton supporters who have the backing of thousands of fans at Goodison Park.

But the overriding frustration towards Moshiri is that this curved approach towards selling his majority stake is dragging this chaotic saga for even longer.

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