(Credit: Hasan Karim)

'Really sensible' - Expert wowed by what Everton have done at Hill Dickinson Stadium

Alex is a lifelong Sunderland supporter who's been reporting on Mackem News since April 2025. Indeed, he started working for Breaking Media in April and has since graduated from St Mary's University as a NCTJ Gold Standard-accredited journalist, having completed his Master's degree in Sports Journalism. Alex previously worked for Football League World and has featured on the Roker Report, providing his opinion on all things Sunderland. While getting to the games is tricky, given his job, one of the highlights of his life was watching (and crying) as the Black Cats defeated Sheffield United at Wembley Stadium last season.

Published on:

29 Jul 2025, 5:40 am

This story includes exclusive opinion from football finance expert Dr Daniel Plumley.

Everton are braced for a fresh chapter in their illustrious history, having moved to the Hill Dickinson Stadium.

David Moyes' side welcomed Port Vale to their new home in pre-season, with Carlos Alcaraz bagging the first-ever Everton Men's goal at the venue.

Next at the new venue, the Toffees will entertain AS Roma, with fans being able to attend the match at their 52,888-seater stadium.

Although the move from Goodison Park was an emotional one, it is being done to aid progress on Merseyside.

Moyes will oversee the move to the new stadium (Credit: Imago)

Everton prepared for benefits from Hill Dickinson Stadium

Jack Harrison loved Alcaraz's goal at the Hill Dickinson Stadium despite returning to Leeds United.

The Toffees are seeking ways to utilise their home and have already applied to host non-sporting events at Bramley-Moore Dock.

Now, football finance expert Dan Plumley - speaking exclusively to Goodison News - has provided insight on that move.

"Yes, we probably expected it - really sensible strategy," he said.

"We've talked about this a lot with that stadium, we'll talk about Spurs as the blueprint for that, but other clubs and other sports, and other venues have done it a lot in recent years.

"It's what you do with your stadium outside of a match day, and if you look at the Premier League calendar, there are only 19 days that that stadium is full and operational, a couple of cup matches maybe.

"But you look at that as a proportion of the calendar year, you need to find a way nowadays to make those venues into 365-day-a-year functions.

"That's what a lot of these clubs are looking at doing, and this opens the door for extra revenue generation, then extra leverage, and obviously, the naming rights partner benefits from that as well.

"It all ends up really sensible bit of business, and you'd expect that to generate some significant events for the club, and also then an additional revenue line."

Everton's new stadium at Bramley-Moore Dock

An aerial view of the Hill Dickinson Stadium (Credit: Imago)

The Toffees smart to follow Tottenham's lead

The Tottenham Hotspur Stadium has hosted a wealth of concerts already this summer, which must have generated considerable funds.

Now, Everton are planning to follow suit, and it seems to be a smart move by the Merseyside club.

Furthermore, it shows that they are planning ahead and are not just thinking about the football team.

However, Toffees supporters will be more interested in the funds being used to sign more players over the coming weeks.

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Hill Dickinson Stadium